I help people unlock their potential through design.

Creative Workshop

Have you ever struggled to complete a design project on time? Or felt that having a tight deadline stifled your capacity for maximum creativity? If so, then this book is for you. Become a more effective creative thinker!
Buy it on Amazon.com.

Success by Design

This book contains the business secrets I needed most when I started as a designer 16 years ago. It will help you become a stronger businessperson and better plan your career path as a creative leader.
Buy it on Amazon.com.

Collective Action Toolkit

I'm co-author of a popular design thinking toolkit from frog, created for leaders who want to work with groups to solve problems in their community. Download it here free, or read my case study about how we made it.


Hello. I'm David, a design leader and writer focused on helping people become better problem solvers and team collaborators. I’m co-founder of Ask The Sherwins, LLC with Mary Paynter Sherwin. We advise organizations on how to better integrate design into how they make products, and develop and deliver custom training programs and tools for cross-disciplinary teams. If you'd like to work with us, send me a note here.

I am also a Fellow at froga global product strategy and design firm, where I was previously an Interaction Design Director and co-authored frog's Collective Action Toolkit. In past roles, I've led product and service design teams, including those focused on Lynda.com and LinkedIn Learning.

My books on design include Creative Workshop: 80 Challenges to Sharpen Your Design Skills and Success by Design: The Essential Business Reference for Designers, and I write regularly on the intersection of life and design.

I am currently an adjunct faculty member of Copenhagen Institute of Interaction Design, and speak and teach regularly at corporations, nonprofit organizations, and schools worldwide.

Get in touch at david (at) askthesherwins (daht) com.


Photo by Misha Miller.