Design Research
FOUNDATIONAL
contextual inquiry
“follow me arounds”
immersive site visits
task analysis
diary studies
GENERATIVE / CO-CREATION
participatory design activities
paper prototyping
card sorting
information modeling
unfocus groups
EVALUATIVE
concept testing
survey design
remote observation
usability testing
heuristic evaluations
SYNTHESIS
analysis of qualitative research
integration of qual + quant inputs
creation of insight & opportunity frameworks
journey & experience mapping
Interaction Design
RESEARCH OUTPUTS
personas
behavioral archetypes
conceptual models
service blueprints
business process diagrams
INFORMATION ARCHITECTURE
site maps
application maps
flow charts
content models
interaction models
INTERACTION DESIGN
user stories
scenarios
wireframes
paper prototypes
physical prototypes
click-through prototypes
motion studies
CONTENT STRATEGY
content auditing
content modeling
website & application content
advertising & marketing
brand positioning
Design Training
TOPICS TAUGHT
team building & collaboration
design research
research analysis & synthesis
concept generation
storytelling in product design
functional product definition
MVP generation
business modeling
agile sprint planning
ecosystem strategy
running a design business
FORMATS
workshops (1 day to 2 week)
prototyping hackathons
conferences
speeches
quarter- and semester-long classes
coaching & mentoring
COACHING & ADVISING
early-stage startups
conferences
schools