I help people unlock their potential through design.

Creative Workshop

Have you ever struggled to complete a design project on time? Or felt that having a tight deadline stifled your capacity for maximum creativity? If so, then this book is for you. Become a more effective creative thinker!
Buy it on Amazon.com.

Success by Design

This book contains the business secrets I needed most when I started as a designer 16 years ago. It will help you become a stronger businessperson and better plan your career path as a creative leader.
Buy it on Amazon.com.

Collective Action Toolkit

I'm co-author of a popular design thinking toolkit from frog, created for leaders who want to work with groups to solve problems in their community. Download it here free, or read my case study about how we made it.


Hello. I'm David, a design leader and writer focused on helping people become better problem solvers and team collaborators. I’m co-founder of Ask The Sherwins, LLC with Mary Paynter Sherwin. We help organizations develop the capabilities they need for better cross-functional teamwork, research, and design. This includes workflow and process auditing, org design, advising on design projects that require new skills, and the development of bespoke training programs and toolkits. Most recently, we've been working with Philips Oral Healthcare, Google UX Community and Culture, Tipping Point Community, MetaLab Design, Year On, and Designlab Learning. If you'd like to work with us, get in touch at david (at) askthesherwins (daht) com.

I am also a Fellow at froga global product strategy and design firm, where I was previously an Interaction Design Director and co-authored frog's Collective Action Toolkit. In past roles, I've led product and service design teams, including those focused on online learning through Lynda.com and LinkedIn Learning.

My next book, co-authored with Mary Paynter Sherwin, is Turning People into Teams: Rituals and Routines that Redesign How We Work (out October 9th, '18 from Berrett-Koehler). My other books on design include Creative Workshop: 80 Challenges to Sharpen Your Design Skills and Success by Design: The Essential Business Reference for Designers, and I write regularly here on the intersection of life and design.

I am currently an visiting faculty member of Copenhagen Institute of Interaction Design, and speak and teach regularly at corporations, nonprofit organizations, and schools worldwide.